HTML
<p class="video"> <a class="src" href="toto.flv"></a> </p>
Javascript
$('.video').each(function(){ // get FLV path var path = $(this).find('a.src').attr('href'); // configuration options var config = "{"; config += "'clip': '" + path + "'"; config += "}"; // put the video in place $(this).flash( { swf: 'flowplayer.swf', flashvars: { config: config } } ); });